• Assisted in product launches and established market strategies to enhance competitiveness through detailed product and pricing analysis, achieving a 20% reduction in time-to-market
• Forged strategic partnerships with affiliates, brands, and KOLs to amplify brand exposure & product visibility through tailored communications, bundling, and promotions, achieving a combined reach of over 1.5 million
• Coordinated creation of marketing collateral, e.g. POSMs, socials, website, and eDMs, and ensured consistent branding and communication across all materials
Role
Product Marketing and Marcom Intern
Date
Jul 2023 – Dec 2023