ShopBack

• Spearheaded retailtainment initiatives and forged good relations with vendors and partners, fulfilling over 40 merchant in-store activations at a reduced cost of over 30%

• Coordinated with internal teams to formalise POSM for campaigns, e.g. Culture Cartel, and regular business operations (BAU), deploying across 1,700+ outlets island-wide

• Achieved 5% incremental WoW on impressions by developing creative briefs & facilitated KOLs to support branding