Shopee

• Analysed performance of key accounts and conducted trend analysis of market industries to establish effective strategies, yielding an overall incremental competitiveness of estimated 3% MoM

• Executed thematic campaigns (Double digit, Shopee Mall Sales, 25SSS), initiatives, and performance-tracking across Sports/ Auto/ Travel, Dining, & Services (TDS), fulfilling strong competitiveness on spike days

• Automated internal processes using advanced excel formulation, improving efficiency by over 10 man-hours/week